Strongbow Earn It challenges British men this summer

You are sat at your local watching a summer of sport and things are getting heated. You are convinced the sports star is not doing it correctly, you are adamant you can do better – but what if you could prove it?

A new campaign aims to get the nation’s men out of the pub to achieve something remarkable by lining up a series of challenges that will test participants to their physical and mental limits.

Can you keep your cool in a penalty shoot out against a top goalkeeper? How about putting your body through the wringer at the notorious Tough Mudder event? For a less physical but no less daunting challenge could you face the glare of the spotlight as a stand up comic?

Strongbow believes the nation is ready to step out of its comfort zone and take part in a series of challenges starting with the chance to face England cricket star James Anderson at the crease. Batting against the man who has taken an incredible 300 wickets for the national side will be the first challenge for one lucky participant.

A total of ten winners will be selected for a day of training by a professional coach and one of these will then go on to take on Anderson at a top cricket test ground this summer. Successfully batting against an England legend will ensure one participant will earn it in the most spectacular way.

As the Ashes approaches the nation’s sports fans will be eagerly watching the best England has to offer take on Australia but now there will be the perfect opportunity for those who complain they can do better. If you think you can do better or know somebody who believes they have what it takes to fend off one of the best fast bowlers in the world enter now is the time to put those views to the test.

If facing one of the world’s best bowlers is not enough out of your comfort zone other challenges will test the everyday man to his limits. Seeing a task through to the end can be incredibly satisfying and if the 2013 challengers can complete the gruelling tasks they will have earned their reward of a refreshing Strongbow.

The interactive campaign can be found on the Strongbow Earn It website – www.strongbow.com/#/home and includes a free ‘virtual’ pint for participants. For every challenge undertaken and the more participants push themselves the more the pint will fill up. Once the virtual pint is full participants will be given a real-life pint of Strongbow as a reward. After all, they will have earned it!

The campaign will feature television adverts and will be visible on social media websites and the Strongbow website. All of the tears, blood and laughs will be documented for you to see how ordinary men are becoming legends in their own local through extraordinary feats.

If you are one of those men who gets the job done why not visit the Strongbow website today and prove that you can Earn It.